Michael Browning is the Head of Digital and Marketing Services at Artemis Investment Management. We spoke to Michael about his experiences working with Signal AI.

The challenge

Artemis needed a solution to enable them to effectively monitor UK and international print, trade, and online media coverage, both to gauge the success of PR and communications activity and check for potential reputation issues.

The user-interface and search functionality of the media monitoring service they were previously using wasn’t ideal. Michael needed comprehensive international media coverage with daily alerts, an intuitive and easy-to-use platform at a competitive price.

“We wanted a digital-savvy media monitoring service more focused on deliverables.” –Michael Browning, Head of Digital and Marketing Services, Artemis Investment Management

The solution

Michael liked the technology-led approach to media monitoring that Signal AI offered. Following a walkthrough of the features and functionality, they undertook a free trial of the platform.

Pleased with the ease of searching and discovering relevant news, as well as the news alert set-up and management process, it was a cost-effective solution. The platform gave them access to the international content they needed, unlimited searches, and articles.

“Emails are sent from the Signal AI platform to senior executives and key stakeholders. These alerts keep them up-to-date with relevant media coverage.”

The daily email enables them to see how Artemis is being perceived in the media as well as track news on its funds and within the wider investment community. Feedback from senior stakeholders has been very positive.

Artemis is also using Signal AI for regulation monitoring, helping them to ensure they are aware of amendments and proposed changes in legislation. This has proven to be particularly valuable with the introduction of MiFID II and PRIIPs.

Michael’s happy with the platform, content coverage, ease of use, and how helpful, proactive, and responsive the customer support team at Signal AI have been throughout.

“I would recommend Signal AI based on ease of set-up, content coverage, price, platform UI and customer service.”

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