Insights

Dive into topics from sentiment analysis to showcasing value and AI opportunities. Broaden your perspective with our curated insights.
Insights
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Whitepaper 28/02/2024

Weathering the Storm: Layoffs & Workforce Transformation in the Age of AI

Three topics stirred up a perfect storm for workforce transformation in 2023: Economic inflation, layoffs, and the AI industry boom. The Tech sector, once a symbol of prosperity and job…

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Article 27/02/2024

M&As and Antitrust Regulation: Safeguarding Corporate Reputation with Strategic Communication

In the aftermath of failed M&A attempts, effective communication is a strategic imperative, requiring a nuanced approach that considers stakeholder impact and heightened scrutiny from regulators and the media alike….

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Article 22/02/2024

Elevating Corporate Narratives with Advanced Analytics

In the fast-paced realm of PR and Communications, the need to cut through the noise has never been more critical. Traditional methods can only take you so far, leaving executives…

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artificial sweeteners
Article 21/02/2024

How FMCG Companies Reshape Brand Reputation as Consumers Demand Healthier Choices

Companies in the Fast-Moving Consumer Goods (FMCG) sector navigate a well-trodden path of sugar-related health debates. Yet in 2023, they faced a slightly new set of challenges. This time, a…

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Signal AI Sharpens Reputation and Risk Capabilities with Acquisition of Social 360
Press Release 15/02/2024

Signal AI Sharpens Reputation and Risk Capabilities with Acquisition of Social 360

David Benigson, CEO at Signal AI, said, “We are thrilled to welcome longtime partner Social 360 into the Signal AI family.”…

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Article 14/02/2024

Barbie, Oppenheimer, and the Art of Award-Winning Communication

Content is a pivotal force shaping the reputation of companies in the entertainment industry. The spotlight on blockbuster movies during the start of the 2024 awards season offers some insightful…

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Article 12/02/2024

Inside the AI black box: How AI will transform PR & Comms

During the ‘Uncovering the Black Box of AI’  webinar, Signal AI CEO David Benigson discussed how discriminative and generative AI will redefine the communications landscape It’s fair to say that…

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Article 09/02/2024

From Clydesdales to Friends: The Winning Formula in Super Bowl Commercials

Evolving into a cultural phenomenon, Super Bowl ads are not just about hawking products during the game; they aim to etch brand identities into the public consciousness, creating a buzz…

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Article 06/02/2024

How Racial Equality Plays Out in The Media Beyond Black History Month

Black individuals are greeted by the systemic inequalities that will come to shape the rest of their lives as soon as they are born. These disparities endure throughout their lives,…

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