New York, NY and London, UK, October 14, 2025 – Signal AI, the global leader in reputation and risk intelligence, and Propel AI, the AI-powered media database for communications, today announced a strategic partnership that redefines how communication professionals manage reputation, media strategy, and outreach.
This partnership, which comes on the heels of Signal AI’s $165 million funding round led by Battery Ventures, brings together two AI-native pioneers, allowing organizations to leverage AI to analyze global media, identify reputation risks and opportunities, and take action to address crises or drive a narrative. By combining real-time media intelligence with precision media targeting and generative personalized outreach, this partnership delivers a truly self-managed, end-to-end communications platform. The combined offering is already powering communications teams at major Fortune 500 companies spanning software, professional services and industrial automation.
With this collaboration, the days of clunky legacy PR tools, outdated keyword filters, and fragmented workflows are over. Instead, marketing and communication professionals can now operate with natural language prompts, AI assistance, and business outcomes analytics – ushering in a smarter, faster, and more proactive communications era.
“This is a turning point for the communications industry,” said David Benigson, founder and CEO of Signal AI. “Signal provides the world’s most powerful AI solutions for risk and reputation intelligence. Propel delivers the most advanced PR outreach tools and the first AI-powered media database. Together, we’re building the future of comms.”
“Propel is excited to partner with Signal to create the most advanced AI offering for communication teams. Our companies similarly approach an outdated industry with bold AI innovation, so it really was a match made in heaven,” said Propel founder and CEO Zach Cutler.
The partnership allows users to move effortlessly between two best-in-class platforms: Signal AI for real-time media monitoring and risk detection, and Propel AI for media list building, pitching, and ROI/productivity measurement.
Signal AI’s proprietary AIQ engine analyzes over 5 million pieces of content every day – spanning news, blogs, broadcast, podcasts, social media, and regulatory filings across 226 markets and 75 languages – to surface communications and business opportunities, threats and emerging trends.
Propel AI is the first Large Language Model built specifically for PR and communications teams, trained on 25 million real PR pitches, 500,000 journalist profiles, and 2 billion articles. With AI-crafted email personalization, seamless Gmail/Outlook/Slack integration, and granular ROI analytics, Propel users typically double response rates, generate a tenfold increase in organic backlinks, and reclaim over 20 hours per week.
Together, Signal AI and Propel AI enable communications professionals to:
- Monitor global media narratives in real time using natural language prompts.
- Receive early alerts on reputational risks, coverage spikes, or regulatory changes.
- Discover and engage the right journalists from a dynamic, AI-powered media database.
- Generate and send hyper-personalized pitches, with engagement tracking built in.
- Move seamlessly across monitoring and outreach with single sign-on.
- Measure true impact and campaign ROI.
