News Release – 2 July 2018
Ovum is an independent global analyst and consultancy firm specialising in the media, tech and telecoms industries. Ovum’s ‘On the Radar’ reports are a series of research papers showcasing providers who are bringing fresh ideas, innovative products and new business models to their respective markets. These reports are designed to give companies who are considering changing suppliers or looking to outsource/automate processes a view of emerging products and providers.
Ovum reviewed the Signal AI product and recognised the impact it can have on the media monitoring and reputation management market through its application of machine learning techniques.
The use of AI – and specifically machine learning – enables Signal’s clients to track a range of entities including companies, people, topics (e.g. financial regulation) in real-time in addition to their own brands and spokespeople. This approach provides clients with a platform to surface opportunities as well as manage risks.
“Media monitoring is not new, but Signal’s use of machine learning to optimise insights helps enhance the solution’s appeal with individual customer relevance while opening the possibility of use cases beyond those traditionally found in PR.” Tom M. Pringle, Head of Applications Research, Ovum
You can access the full report here.
