Counting coverage, saving clippings and maintaining boolean strings all make traditional media monitoring and analysis a chore for Communications. PR & Communications teams are busy answering tactical questions, and opportunities to influence strategy is limited by the ability to ingest, digest and act on the vast amount of global information available.
But by extracting meaningful insights out of wide data sets, you can begin to enhance decision making at a more strategic level.
You can redefine media monitoring efforts to augment strategic decision making while simultaneously boosting your internal reputation within the organisation.
We’ll delve into how an AI-powered media monitoring tool can help elevate the work of PR from the tactical to the strategic in the four key areas of responsibility:
- Proactive reputation management
- Reactive reputation management
- Horizon scanning
- Performance measurement and stakeholder reporting
