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Whitepaper • 28/02/2023

[Report] The main drivers of corporate reputation in the finance industry

The financial services industry is no stranger to the importance of perception. In an uncertain environment with highly-volatile global markets, businesses need a strong reputation to survive and thrive. But what drove the corporate reputation of some of the leading financial organizations in 2022? 

This latest report analyzes how the world’s most renowned banks, asset managers, insurers, crypto firms and more tackled issues around economic uncertainty, talent and layoffs, global instability and sustainability. 

Drawing on the Signal AI 500, a global reputation ranking of the world’s most talked-about companies, our analysts share insights such as:

  • The areas FS firms compete for, and the areas of whitespace
  • How finance outperformed on Governance, but fell behind on Sustainability
  • The knock-on effect of bad actors on crypto’s reputation
  • Big players took big steps towards integrating blockchain 

View the latest rankings in The Signal AI 500.


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