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Video • 26/09/2022

[Webinar] Economic Downturns: The Challenges and Opportunities for B2B Communicators

Touted as a bigger event than the pandemic, the threat of a global recession is looming. With the wide ranging impacts on consumers and businesses of a cost of living crisis already biting, businesses face several challenges to continue satisfying stakeholders.

For communicators, such a broad crisis creates a myriad of hurdles: How is the economic downturn affecting our reputation? How can we support audiences in a relevant way? Are we getting the tone and style of communications right? How can we support leadership in decision making?

This event brings together financial services communicators, behavioral experts, business commentators and data leaders, to discuss how to:

  • Understand customer behavior and predict what might happen next
  • Communicate effectively with key audiences in times of uncertainty
  • Set the right tone and stay connected to the outside world through data
  • Support senior leaders and strategic decision making

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