As concerns over the environment and social inequality deepen, businesses are continuously looking to address ESG issues and show themselves as conscious brands.
This places an emphasis on reputation and communications, giving PR teams a major role to play. But greenwashing is a major challenge for organizations looking to prove their worth on ESG, and anyone charged with managing their reputation.
This webinar will delve into the importance of accessing the right data to understand perception on ESG issues and what’s important to various stakeholders.
In this practical discussion with leading communications agency Vested, strategic advisory firm Dentons Global Advisors and media analysis consultancy Commetric, we’ll share how to:
- Create a five step plan to remain authentic and avoid greenwashing accusations
- Use data to understand perception around ESG trends
- Best communicate on environmental challenges and own your shortcomings
- How to handle growing scepticism as stakeholders become more informed and demanding
- Inform overall business strategy and advise leadership
