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Video • 24/09/2019

[Webinar] How to use PR and crisis comms to manage a data breach

No business is impervious to a data breach and no organisation is invincible against the reputational damage they can bring. Think the 2015 Ashley Madison scandal and the Sony Playstation 2011 saga – awarded the title, the worst data breach in gaming history. It is imperative to ensure your company is prepared to deal with cyber attacks as and when they happen, overcome them, and even bounce back better than ever. A data breach may be unpredictable, but how you react, communicate, and recover, shouldn’t be.

In this webinar Andy Black, Senior Product Manager, Louis Cointepas, Head of New Markets, and Mabel O’Reilly, Product Analyst, discuss crisis comms for data breaches. With real life case studies from the big, bad world of cyber attacks, the team will provide actionable insights into:

  • Crisis communications planning and strategy
  • Knowing how to take responsibility and when
  • How to monitor coverage and control communication
  • Protecting reputation and re-building public perception of your company.

About our Speakers

Andy Black, Senior Product Manager, Signal AI

Andy has worked in AI-powered enterprise search and intelligence products for the last decade. Previously at BAE Systems, he built software to prevent organised financial crime at the world’s largest banks, using intelligence-grade text analytics, graph analysis and predictive modelling. He has a Master’s in UX/HCI and a first-class Bachelor’s in Mathematics.

Louis Cointepas, Head of New Markets, Signal AI

Louis has over 13 years experience in Media Analysis and Measurement, having worked in PR services for the best part of his career. Previously at IMG and Gorkana, he has been at Signal A.I. since its inception, working closely with the businesses’ client community. He holds degrees in International Business from universities in the UK and Canada.

Mabel O’Riley, Product Analyst and Signal Trainer, Signal AI

Mabel has a PGCE in Education and Training and five years experience in Teaching and Learning. She works at Signal A.I. as a Product Analyst leading training webinars and events as well as personalised learning sessions for clients. She read History and Classical Civilisation at Trinity College Dublin, Ireland.

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