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Video • 02/03/2021

[Webinar] Using AI to address PR’s measurement problems

Cutting through the noise helps Comms teams better evaluate and understand how their reputation is performing.

By using entities – searching through topics, as opposed to terms, using AI – results from media monitoring are far more relevant and targeted to what actually matters to your business. This allows you to correctly judge your share of voice in key areas and judge the effectiveness of campaigns.
With Signal AI Dashboards, Comms teams can:

Save time by centralizing media analysis into one place and sharing this with others, meaning analysis is no longer the remit of just one team member.

  • Track share of voice to see how dominant you are in a specific area.
  • Make comparisons in the context of specific topics to see how you’re performing against your competitors.
  • Analyze how different campaigns or organizations are perceived by an audience with sentiment analysis.
  • Reduce the time it takes to gather insight, allowing them to spend more time on strategic activities.

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