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Whitepaper • 18/06/2024

[Report] The Metaverse: Challenges & Opportunities

Despite $120B invested and early media attention, media coverage of the Metaverse has dropped 61%, with enterprise applications seeing the sharpest decline at 82%. Some have deemed the Metaverse the most expensive project in history. What happened to all the hype?

In this report, we outline 6 barriers to brand adoption, including measuring ROI, tech preparedness, legal risks, and IP concerns. But there’s a beacon of hope—sectors like Arts and entertainment, notably Video Games, dominate discussions, and there’s value opportunity in the Metaverse and its impact on Corporate Strategy.

Download our comprehensive report to learn more about the challenges, opportunities, and their impact on global enterprises for years to come. In the report, you’ll find:

  • Media trends on the Metaverse and the technology that powers it, including coverage, sentiment, and topic analysis.
  •  Influential voices, early brand adopters, and use cases for the technology across the consumer, enterprise, and industrial sectors.
  • Exploring new pathways to monetizing the Metaverse and the 6 barriers impeding universal adoption.

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