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Video • 13/09/2023

[Webinar] Revolutionizing media monitoring: How AI is enhancing communicators’ strategic skillset

As businesses are expected to have a response to a growing number of issues, communicators face a challenge in keeping up with the risks and opportunities in their space.

It’s an uphill battle to actively monitor trends from sustainability and supply chain risks to what your competitors are doing and regulators are saying. But making sense of these topics is important, and only possible by applying AI, to elevate the role of communications to be more strategic.

In the third installment of our AI Series, Data-Driven External Communications Strategist, Carly Owens and Signal AI’s Manager of Customer Success – Americas, Michael Manley, will discuss how comms teams can harness AI and data to inform strategy on reputation and the wider business.

We’ll walk through practical examples to highlight:

  • The major challenges of monitoring the multiple areas needed to understand all of the opportunities and risks
  • The significant opportunities for communicators who want to utilize analysis to be more strategic
  • How to use intelligence to impact strategies on reputation and inform the wider business
  • The benefits of using AI to actively monitor and measure – without the burden on resources


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