Back to insights
Whitepaper • 23/06/2019

[Whitepaper] Rise of the challenger brands

We are all aware of the challenges facing traditional institutions and established brands. From the constantly shifting digital landscape to powerful competitors like Amazon domineering market share and increasing consumer demands to marketing saturation, traditional brands are being squeezed out of the competition in every aspect.

Find out how challenger brands today are winning against incumbents to become leading brands, with a case study on the rise of the challenger banks.

  • We will use the personal details you share with us to provide you with the information you’ve requested, this will include the use of Cookies to enable us to share offers of other products or services we provide and which we feel may be of interest to you. We will not share this information with any third parties. Please read our Privacy Policy to see how we protect and manage your personal data.

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

You may also like

View More
Whitepaper

[Report] Electric Vehicles Sector Growth: 2024 Risk Report

The Electric Vehicle (EV) industry, including leading manufacturers like Tesla and BYD, has hit speed bumps so far this year. Challenges include increasing competition from traditional automakers, production disruptions, slowing growth rates, and declining media interest. Now, emerging risks of the “Electrify Everything” energy transition could lead to major barriers to widespread EV adoption. Is […]

Read more
Whitepaper

[Report] The Metaverse: Challenges & Opportunities

Despite $120B invested and early media attention, media coverage of the Metaverse has dropped 61%, with enterprise applications seeing the sharpest decline at 82%. Some have deemed the Metaverse the most expensive project in history. What happened to all the hype? In this report, we outline 6 barriers to brand adoption, including measuring ROI, tech […]

Read more
Whitepaper

[Report] The 3 As of Artificial Intelligence

Compared to other tech advancements, artificial intelligence entered our world at record speeds—with Chat-GPT and Gen AI reaching 100 million users in only two months—bringing new risks and opportunities. Businesses raced to create, develop, and optimize AI and LLMs throughout their value chain. Yet AI’s learning curve is steep and swift. Companies must track ongoing […]

Read more
Whitepaper

[Report] Electric Vehicles Sector Growth: 2024 Risk Report

The Electric Vehicle (EV) industry, including leading manufacturers like Tesla and BYD, has hit speed bumps so far this year. Challenges include increasing competition from traditional automakers, production disruptions, slowing growth rates, and declining media interest. Now, emerging risks of the “Electrify Everything” energy transition could lead to major barriers to widespread EV adoption. Is […]

Read more
Whitepaper

[Report] The Metaverse: Challenges & Opportunities

Despite $120B invested and early media attention, media coverage of the Metaverse has dropped 61%, with enterprise applications seeing the sharpest decline at 82%. Some have deemed the Metaverse the most expensive project in history. What happened to all the hype? In this report, we outline 6 barriers to brand adoption, including measuring ROI, tech […]

Read more
Whitepaper

[Report] The 3 As of Artificial Intelligence

Compared to other tech advancements, artificial intelligence entered our world at record speeds—with Chat-GPT and Gen AI reaching 100 million users in only two months—bringing new risks and opportunities. Businesses raced to create, develop, and optimize AI and LLMs throughout their value chain. Yet AI’s learning curve is steep and swift. Companies must track ongoing […]

Read more
View More