AI in Comms has moved beyond the hype phase, but execution hasn’t caught up. The real threat to CCOs today is the gap between purchasing technology and the operational maturity needed to use it effectively.
Many communications leaders are increasing spend without seeing returns. This report exposes the dangerous disconnect between tech investment and actual business value.
Key findings include:
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Why 81% of leaders are increasing budgets while 71% underfund the actual rollout.
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Why only 28% of departments leverage AI for proactive crisis management.
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The alarming governance gap: only 38% of teams check for algorithmic bias.
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