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Video • 12/06/2023

[Webinar] Uncovering the Black Box of AI: How communications leaders can take advantage of AI and avoid pitfalls

There is a lot of buzz recently about how artificial intelligence is rapidly transforming the future of the communications industry, and it is true—AI-powered tools can be used to automate tasks, help draft creative content (this abstract included), and analyze data in ways that were previously tedious, manual, and resource intensive.

However, we know AI can also seem complex and opaque, making it difficult for communications professionals to truly understand how it works, if they should be using it and how to use it effectively, efficiently and ethically.

In this 30 minute session featuring Signal AI’s CEO David Benigson, we pull back the curtain on how AI works and help you understand how to make AI work for you, exploring:

  • The different applications of discriminative vs. generative AI
  • How AI can be used to improve comms processes, create engaging content, and measure the effectiveness of campaign effort
  • How to avoid the pitfalls and false promises of newly released offerings and how to tell if a provider is really leveraging AI
  • The challenges of using AI in the communications industry, such as the need for transparency and accountability


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