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Video • 25/06/2021

[Watch] How to harness data to spot a crisis emerging

 

 

With an ever-expanding list of ways your reputation can be pulled into a crisis, traditional PR tools focus on management rather than prevention. Real-time alerts are incredibly useful, but you still need to be alerted to relevant information. You can only begin to understand a crisis and its full ramifications with the right coverage to hand.

Setting up a search should be quick and easy. You should be able to adapt the searches that feed you information at a moment’s notice, instead of relying on account managers to update them for you – or worse, managing lengthy and complicated boolean search strings. With Signal AI’s intuitive solution, setting up a search is easy.

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