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Whitepaper • 28/02/2024

[Whitepaper] Weathering the Storm: Layoffs & Workforce Transformation in the Age of AI

Three topics stirred up a perfect storm for workforce transformation in 2023: Economic inflation, layoffs, and the AI industry boom.

The Tech sector, once a symbol of prosperity and job security, is now a center point of the inflation narrative. While waves of layoffs fanned the flames of negative press coverage, advancements in artificial intelligence simultaneously stirred up fears of technological displacement.

Some companies, like Apple, managed to weather the blows to their reputation and public image through considerate communication strategies.

In this data report, you’ll explore:

  • The unfolding conversations around mass layoffs, with 262K+ jobs cut in 2023
  • How timing & communications strategies directly affect the volume of news reports
  • The intersection of AI & layoffs discussed in the media
  • Sentiment analysis on the impact of AI in the job market revealing fears of technological displacement

Download the report here:


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