Since COVID-19, companies are faced now more than ever with balancing both information overload, and at the same time managing that information to really cut through the noise and get to the information they need quickly. The situation is fast moving and ever changing, certainly in the early months but even now as restrictions begin to lift and we move into a new phase.
New technologies have always played a role in brand communications as organisations have looked to piggyback the latest trends. However, the near-total digitalisation of the world during the lockdown has accelerated this.
This webinar explores how brands have used creative technology during the lockdown and how their communications strategy has been redefined in 2020.
