Back to insights
Whitepaper • 12/04/2019

[Whitepaper] How AI is revolutionising PR: better media monitoring

Media monitoring should be quick, easy and insightful but traditional methods can often be the opposite. When tracking media coverage, you want to achieve two things:

  • Extremely precise searches that exclude irrelevant coverage

You shouldn’t have to worry about having to manually separate apples from Apple™.

  • An efficient searching experience that isn’t time-exhaustive or unsustainable

Searches shouldn’t take you literal days to build, and they definitely should not have to be continually maintained.

Thanks to revolutionary AI technology, both of these things are possible. Instead of relying on imprecise keyword searches, or clunky Boolean strings, PR professionals are now utilising entities – search terms created using AI.

Download Here.

You may also like

View More
Whitepaper

[Report] The 3 As of Artificial Intelligence

Compared to other tech advancements, artificial intelligence entered our world at record speeds—with Chat-GPT and Gen AI reaching 100 million users in only two months—bringing new risks and opportunities. Businesses raced to create, develop, and optimize AI and LLMs throughout their value chain. Yet AI’s learning curve is steep and swift. Companies must track ongoing […]

Read more
Whitepaper

[Report] Gender Bias in News Coverage of Women in Leadership

90% of all people – including women – have at least one gender bias. All biased gender social norms are harmful, but perhaps none has a more direct impact on women’s well-being and economic freedom than those related to their autonomy and agency in the workplace. The effects of these biases are numerous, and their […]

Read more
Whitepaper

[Whitepaper] Weathering the Storm: Layoffs & Workforce Transformation in the Age of AI

Three topics stirred up a perfect storm for workforce transformation in 2023: Economic inflation, layoffs, and the AI industry boom. The Tech sector, once a symbol of prosperity and job security, is now a center point of the inflation narrative. While waves of layoffs fanned the flames of negative press coverage, advancements in artificial intelligence […]

Read more
Whitepaper

[Report] The 3 As of Artificial Intelligence

Compared to other tech advancements, artificial intelligence entered our world at record speeds—with Chat-GPT and Gen AI reaching 100 million users in only two months—bringing new risks and opportunities. Businesses raced to create, develop, and optimize AI and LLMs throughout their value chain. Yet AI’s learning curve is steep and swift. Companies must track ongoing […]

Read more
Whitepaper

[Report] Gender Bias in News Coverage of Women in Leadership

90% of all people – including women – have at least one gender bias. All biased gender social norms are harmful, but perhaps none has a more direct impact on women’s well-being and economic freedom than those related to their autonomy and agency in the workplace. The effects of these biases are numerous, and their […]

Read more
Whitepaper

[Whitepaper] Weathering the Storm: Layoffs & Workforce Transformation in the Age of AI

Three topics stirred up a perfect storm for workforce transformation in 2023: Economic inflation, layoffs, and the AI industry boom. The Tech sector, once a symbol of prosperity and job security, is now a center point of the inflation narrative. While waves of layoffs fanned the flames of negative press coverage, advancements in artificial intelligence […]

Read more
View More