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Whitepaper • 17/06/2019

[eGuide] Eight tips on how to manage a PR crisis effectively

It is difficult to know how to manage a PR crisis. But once a scandal breaks, it has a life of its own. All you can do is help guide it as it grows, or withers and dies. But to do that effectively, you must stay ahead of the story. Even five minutes more buys you time to think of a response or draft action points before that first journalist phone call or emergency meeting. So getting real-time updates and coverage in a crisis is priceless.

Mitigating the impact of a crisis on your company’s reputation is probably the hardest – but most important – activity any comms team can do.

  • Expressing proper sympathies and taking appropriate action is a good start. But to fully prepare for a crisis – by analyzing how others have performed and conducting a post-mortem – are only possible with access to the right data and the right metrics provided by an AI-powered tool. Our eGuide has 8 tips for how you can manage and prepare for a crisis effectively.
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