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Video • 27/04/2023

[Webinar] How finance firms emerged reputational winners in a year of economic hardship

Reputation was more important than ever in finance this year as the industry saw an uncertain environment with highly-volatile global markets. Businesses need a strong reputation to survive and thrive, but what drives the corporate reputation of some of the leading financial organizations?

In this webinar, we’ll take a deep dive into some of the most pressing issues and trends facing communicators and business decision makers today.

Signal AI’s Global Head of Measurement, Neil Morrison will be joined by Raoul Bhavnani, Chief Communications Officer at Betterment, Mona Patel, Head of External Communication at Metro Bank, and Chris Turner, Director of Communications at Natwest Group to share insights on:

  • Why certain industries are more impacted by layoffs than others
  • How businesses can prioritize ESG and remain authentic
  • How companies can leverage the metaverse to build relationships


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