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Video • 14/12/2018

[Webinar] Creating stories to engage your audience using AI

Martin Adams, CEO of Codec and entrepreneur, has over a decade of experience which spans being a founder, director and investor. Martin specialises in technology, media and blockchain.

This webinar explores Artificial Intelligence (AI) and how it can enable PR and Marketing professionals to create powerful stories that resonate with their audience. Martin will speak about the benefits of using AI, including generating quality leads, building empathy and a strong relationship with your consumers.

In this webinar, you will hear Martin discuss:

  • How AI has been used so far to enable the distribution of content
  • Using AI to identify and build empathy with the right audience from the beginning
  • The move from advertising to storytelling, to generate better leads and more powerful relationships with your audience.
  • Tips to avoid common mistakes when using AI and data to invent better stories

About the speaker

Martin Adams brings more than a decade of experience to play as a founder, director, and investor in the areas of technology, media and blockchain. He is CEO and Co-Founder of Codec; a company which specialises in Artificial Intelligence Marketing.

Martin helped to start one of the world’s first social media agencies more than 10 years ago. He studied at Harvard Law School, and whilst there he worked with the famous street-artist Shepard Fairey, advising on digital issues and defending him in a legal battle over the famous Obama ‘Hope’ poster- one of the most high profile intellectual property cases ever contested, receiving coverage in the New York Times, Guardian and BBC.

Later, Martin founded the Digital Leadership Council and the Social Media Unit at University College London to promote wider discussion at the policy and political level around tech and digital in the UK and Europe. Additionally he also co-founded and is an executive advisor. Adams helps companies think about digital innovation that really works.

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