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Video • 26/03/2021

[Webinar] One Year On: Covid-19, Communications and Financial Services

A year on from the emergence of remote working and the widespread adoption of Zoom, how has the role of communications evolved in our new world?

In this webinar, we heard from experts in financial communications who discussed how the different responsibilities and goals of communications have evolved in the last 12 months and what’s here to stay. Our panel discussed:

• The importance of reputation heightened the need for communications to take on a more strategic role
• The working practices, objectives and metrics for success have changed for communications teams seeking to align with business goals and prove ROI
• Partnerships have continued to drive success, deliver innovation and reap rewards from both sides – as agency and in-house teams worked together through the shifting challenges and opportunities

Speakers
• Benedict Kingsmill, Senior Client Partner, Financial Services, LinkedIn
• Elspeth Rothwell, UK CEO, Vested
• Enzo Diliberto, Global Insight Director, Financial Times
• Zarina Banu, Head Of Corporate Communications, Curve

Moderated by Charlie Mayer, SVP Global Sales, Signal AI


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