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Video • 27/04/2022

[Demo] How to understand share of voice and the topics driving your reputation

Do you know the topics driving your reputation? Do you know the areas your brand’s reputation is strongest on? Do you know how your reputation stacks up against the competition?

Analyzing your reputation can be a long and difficult process without applying AI to your PR measurement. By understanding the themes and topics driving your reputation, incorporating sentiment analysis and salience into your reporting, you can begin to look at share of voice in a different way.

Why you can’t miss this demo

“With a carefully targeted measurement framework I can demonstrate that the coverage I have gained or managed in the media is portraying my brand as I wish it to, that the sentiment is on track, that I am dominating the coverage, that I am supporting my business in all kinds of different ways.”

Accurately analyzing your share of voice and your reputation against certain topics is a crucial step in elevating the strategic responsibilities of comms teams and delivering against business goals.

Our experts will show how you can:

  • Gain a more accurate understanding of your company’s share of voice
  • Assess the topics that are driving your reputation
  • Utilize our new flexible dashboards, for greater personalization to suit your reporting needs
  • Compare your coverage against more than just your competitors
  • Analyze how messaging lands among key audiences and inform your comms strategy

How to understand share of voice and the topics driving your reputation - Watch On-Demand

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