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Whitepaper • 23/06/2019

[Whitepaper] Rise of the challenger brands

We are all aware of the challenges facing traditional institutions and established brands. From the constantly shifting digital landscape to powerful competitors like Amazon domineering market share and increasing consumer demands to marketing saturation, traditional brands are being squeezed out of the competition in every aspect.

Find out how challenger brands today are winning against incumbents to become leading brands, with a case study on the rise of the challenger banks.

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