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Video • 09/04/2021

SWNS Media Group: Demonstrating PR success with Signal AI Dashboards

In this on-demand webinar you’ll learn how to:

  • Track share of voice to see how dominant you are in a specific area
  • Make comparisons against your competitors in the context of specific topics
  • Analyze how different campaigns or organizations are perceived by an audience with sentiment analysis


Alexandra Flowers, Media Liaison Manager, 72Point Inc (part of SWNS Media Group)

Alexandra is the media liaison manager at 72 Point, part of SWNS Media Group. She ensures the proper media release of 72 Point’s survey-led news content and works to promote brand recognition through earned editorial content for high profile clients across various industries. When she isn’t securing top tier media coverage for various campaigns, she is an avid coffee drinker and music enthusiast.

Neil Morrison, Head of Global Analysis Services, Signal AI

Neil, Signal AI’s Head of Global Analysis Services, has worked in the PR Measurement industry for over 16 years. Neil is a strong believer in aiming high with a Measurement programme, and will always look to demonstrate the Impact that his clients are having on their organisations reputation and objectives. Neil drives the combination of AI driven and Human Enriched analysis services to help solve our customers’ measurement problems.

Theresa Souza, Head of Sales, Americas, Signal AI

Theresa is a technology sales leader who has spent over a decade helping some of the world’s largest organizations harness the power of information to derive meaningful insights and drive strategic decision making. She originally got her start in fintech and has since worked in cloud computing, identity, capital markets and now artificial intelligence. She prides herself on not being “that salesperson” thanks to a team-oriented, relationship-centric approach that aligns stakeholder goals to realize maximum success for all.

Watch the webinar

  • Find out how SWNS and 72 Point Inc. are taking their measurement game to the next level with unlimited adaptable searches, AI-powered topics and centralized measurement analytics.
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