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Video • 17/11/2020

[Watch] Demonstrating the value of PR to the C-suite



Our experts

David Benigson, CEO, Signal AI

David is the CEO and Founder of Signal AI, a fast growing UK artificial intelligence company creating pioneering AI solutions to enable better decision making. David believes AI is one of the most exciting and significant technological developments of our time and has been recognised for his innovative approach to AI being personally nominated formally as a Forbes 30 under 30 and KPT Business Leader of Tomorrow.

Campbell McIlroy, Director of Global Communications, Grant Thornton International

Campbell is Director of Global Communications at Grant Thornton International. He has over 15 years’ experience advising complex multinational businesses on communications and content strategies in the finance and professional services sectors, having previously worked at Allen & Overy and Fitch Ratings. Before that Campbell was an award-winning business journalist in New Zealand.

Katie Spreadbury, Managing Director, Vested EMEA

Katie has built a career within financial services communications, beginning in-house, but predominantly working agency side. She is passionate about planning and strategy development, but always with audiences at the heart. Katie has worked with organisations across the financial services spectrum to help them realise the strengths great communications can bring, find their thought leadership ‘voice’ and utilise content to connect with their audiences – whilst always retaining a focus on business objectives.

Georgie Weedon, Head of Communications, Signal AI 

Georgie heads up global communications at technology firm Signal AI. Previously she was the third member of the launch team of Al Jazeera English, where she worked as a journalist and executive producer, and developed the daily global current affairs programme, Witness. She has also advised the UN’s Intergovernmental Panel on Climate Change as a communications strategist, helping scientists to better communicate with the global media, and partnered both the Prince of Wales’ Corporate Leaders Group on Climate Change and British Antarctic Survey, as well as several UK government departments.

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