Back to insights
Video • 22/05/2021

[Webinar] How Centrica uses Signal AI to measure PR success

Knowing where to start with measuring the impact of Comms can be difficult. Understanding the right metrics, narrowing down to the media lists that matter and utilizing the insights a measurement programme signals are all key to measuring the success of PR.

In this short webinar – from PRWeek’s PR360 event – Centrica’s Head of Press Office, Gurpreet Mangat, shares her insights on how she and her team uses Signal AI to understand the impact of their activities and better allocate resources to deliver further value.

Along with Signal AI’s Head of Analysis Services Neil Morrison, Gurpreet shares her learnings on:

  • How we built the Centrica measurement programme from the bottom up
  • An insight into how Centrica approach measuring Comms success and demonstrating its impact
  • How comms professionals can understand and utilize a measurement programme of their own
  • Understanding how measurement has evolved and what role it will play in a post pandemic world


You may also like

View More
Video

[Webinar] What our AI says about Biden vs. Trump: Introducing the Signal AI 2024 US Elections Tracker

In this webinar, featuring insights from Stephen Krupin, Obama’s Former Speechwriter, we unveil the Signal AI 2024 US Elections Tracker.

Read more
Video

[Webinar] Transforming Strategic Communications: AI-Driven Insights with Instinctif Partners

Hear what Andy Lane, Deputy Managing Director – UK & Ireland at Instinctif Partners and Sheen Yap, VP of Product at Signal AI have to say about how AI has revolutionized the landscape for communications specialists, empowering teams to access instant insights, gaining a more accurate understanding of industry landscapes, and significantly reducing the time […]

Read more
Video

[Webinar] Mastering Year-End Reporting: Everything communicators need for an impactful end of year report

Mastering Year-End Reporting: Everything communicators need for an impactful end of year report

Read more
Video

[Webinar] What our AI says about Biden vs. Trump: Introducing the Signal AI 2024 US Elections Tracker

In this webinar, featuring insights from Stephen Krupin, Obama’s Former Speechwriter, we unveil the Signal AI 2024 US Elections Tracker.

Read more
Video

[Webinar] Transforming Strategic Communications: AI-Driven Insights with Instinctif Partners

Hear what Andy Lane, Deputy Managing Director – UK & Ireland at Instinctif Partners and Sheen Yap, VP of Product at Signal AI have to say about how AI has revolutionized the landscape for communications specialists, empowering teams to access instant insights, gaining a more accurate understanding of industry landscapes, and significantly reducing the time […]

Read more
Video

[Webinar] Mastering Year-End Reporting: Everything communicators need for an impactful end of year report

Mastering Year-End Reporting: Everything communicators need for an impactful end of year report

Read more
View More