It’s no surprise that many communicators dread working with data and technology. While the opportunities are often talked about, understanding exactly how to apply technology to your PR operation is not a simple task.
PR teams need tech that heightens their experience, not make it more complicated. AI that delivers real-time assistance, actionable insights and, above all, saves time, can deliver the greatest impact.
In this webinar, our Americas and APAC President Matt Brown, is joined by Prosek Partners’ Hillary Ziegenhagen to discuss how Signal AI helps PR teams operate at a more strategic level. You’ll learn:
- How to demystify the role of AI in PR today and what’s to come in the future
- Discover how data and technology can enhance foundational PR work like brand building, sentiment analysis, crisis communications and media relations
- Gain an understanding of how human intelligence and technology work together to boost your brand’s reputation