In this session, comms experts from Microsoft’s Venture Fund, Experian and 20/20 Insights & Consulting discuss:
- how real-time AI-powered insights can drive decision-making.
- how to go beyond generating overall awareness to delivering even greater value for the entire organization.
- how to make sense of vast data and apply the insights to comms strategies.
Pauline Draper-Watts is the founder of 20/20 Insights & Consulting. As a seasoned expert in measurement and analytics, she has provided strategic counsel, designed measurement programs and delivered insights to some of the world’s leading organizations and brands.
One of the thought leaders in the industry, she has presented at many conferences, including PRSA, IABC, the Institute for Public Relations, (IPR), PR News, Ragan and the International Association for Measurement and Evaluation of Communications (AMEC) as well as speaking at client conferences, leading workshops and guest lecturing for academic institutions. She is a past Chair of the Institute for Public Relations (IPR) Measurement Commission and has been inducted into the Measurement Hall of Fame.
Recently, she has set up 20/20 Insights & Consulting to help companies with their measurement journey, transforming data into insights. Prior to this she was with Edelman Intelligence in a variety of roles including leading global measurement for their clients. Her decades of experience include co-founding Precis, one of the early media research and analysis companies. When this was acquired by Millward Brown, she moved from the UK to the US to establish the US division and develop greater insights by integrating news and social media with more traditional market research and other metrics.
Pauline recently contributed to the IPR Whitepaper “Communicator’s Guide to Research, Analysis and Evaluation.”
Colleen O’Brien is the head of marketing and communications at M12 – Microsoft’s Venture Fund. Colleen leads brand marketing and communications strategy at M12. She oversees the fund’s digital channels and creative development and plays an advisory role to M12’s portfolio companies.
Prior to joining M12, Colleen held several marketing and communications roles across Microsoft, most recently as the executive communications manager for the head of Microsoft Azure, as his team grew from 4,000 to 14,000 employees. Before making the shift to enterprise technology, Colleen led Microsoft employees to donate a record $142 million to nonprofit organizations as the communications manager for Microsoft’s annual employee giving campaign. She also held product marketing roles in Windows and Office, driving consumer acquisition and engagement globally.
Colleen has an MBA from the University of Washington Foster School of Business and a Bachelor of Arts from Harvard College. She is a certified executive coach and sits on the advisory board of Women in Cloud, a global organization influencing gender policy and practice to better support women-founded enterprise software businesses.
Carly Owens is a senior public relations specialist at Experian, the global information services company. In her role, she oversees measurement of public relations efforts for the North America region, and plans and implements public relations programming for Experian’s Automotive and Marketing Services business units.
Prior to joining Experian, Carly worked as a communications specialist at the College of Education & Integrative Studies at Cal Poly Pomona. In her downtime, Carly enjoys being part of the community service committee of the Orange County Public Relations Society of America, and volunteering with Operation Christmas Child, a project of Samaritan’s Purse. Carly earned her bachelor of science in communication at Cal Poly Pomona, and is currently pursuing her MBA at the University of California, Irvine.
Matt Brown (Moderator)
Matt Brown is President of Americas & Asia-Pacific for Signal AI, one of the leading global companies turning the world’s data into knowledge and empowering business leaders across a range of industries to make better decisions. Brown is responsible for operations, revenue and expansion strategies for both regions.
Prior to joining Signal AI, Brown served as Senior Vice President and General Manager of Nasdaq’s Media Intelligence, Digital Communications and Public Relations services divisions, where he was responsible for global operations, and ultimately led the successful divestiture of all three businesses. Previously, he was Global Head of Sales for Nasdaq’s Corporate Solutions business unit.
Prior to Nasdaq, Brown held a variety of revenue leadership positions at Thomson Reuters.