The vast majority of C-suite leaders, 85%, believe that reputation is more important than margin in the decision-making process. Coupled with an overwhelming amount of data to weed through in decision-making processes, it’s no surprise that PR and communications professionals today are feeling the pressure to perform.
In this webinar, our panelists will discuss the impact of reputation-based decision-making on their limited time and how this process can change the way communicators work in the future.
Attendees will learn:
- How to get a seat at the table with leadership to better align on what data matters most to your organization
- How to confidently aggregate your company’s data to make informed reputation-based decisions
- How to recoup time spent and utilize technology in decision-making processes to work more efficiently
Matt Brown, President of Americas & Asia-Pacific, Signal AI
Beth Roden, Senior Vice President and Head of Communications, and Head of Communications, Consumer Health, North America, Bayer U.S.
Joe Scannell, Senior Vice President, Head of Digital, Prosek Partners
Moderator: Erika Bradbury, Editorial Director, PRNEWS