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Video • 07/06/2022

[Webinar] The Correlation between Reputation and Business Performance

In recent years there has been a corporate PR rush. Organisations have invested heavily in building and protecting their reputations, given the growing impact of reputation on share price and business performance.

The opportunity for PR is immense, not only to drive business performance in a way it previously couldn’t, but to operate more strategically and advise senior leadership on key business decisions.

In partnership with PRMoment, this webinar has three insightful sessions from a selection of corporate comms experts to discuss the correlation between brand reputation and performance.

How reputation is driving business performance
Emily Westgate, chief marketing officer, Signal AI

The virtuous circle of reputation and business performance
Chris Talago, director PR/Comms EMEA, Amazon Web Services (AWS)
Daisy Hawker Wallace, deputy director & head of PR, Avanti West Coast
Emily Westgate, chief marketing officer, Signal AI

The correlation between trust, reputation and performance
Louise Turner, managing director, Edelman Data & Intelligence


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