Media monitoring should be quick, easy and insightful but traditional methods can often be the opposite. When tracking media coverage, you want to achieve two things:
- Extremely precise searches that exclude irrelevant coverage
You shouldn’t have to worry about having to manually separate apples from Apple™.
- An efficient searching experience that isn’t time-exhaustive or unsustainable
Searches shouldn’t take you literal days to build, and they definitely should not have to be continually maintained.
Thanks to revolutionary AI technology, both of these things are possible. Instead of relying on imprecise keyword searches, or clunky Boolean strings, PR professionals are now utilising entities – search terms created using AI.