Back to insights
• 26/01/2022

[Whitepaper] The increasingly global nature of risks and how to spot them

 

The potential avenues for issues to negatively impact your business is growing – it has never been more critical to have a robust risk radar. Identifying risks as they emerge and being able to act on them requires a more proactive approach and the ability to make sense of data outside of your usual areas. 

By the end of this whitepaper, you will learn: 

  • The importance of identifying risks and where they can emerge
  • Why comms teams should scan their horizons – and how to make time to do so
  • How to have a proactive approach and mitigate any impact
  • Building risk sensing into your reputation management strategy

Download now and develop your risk radar.

Fill out the form to be emailed a copy of the whitepaper if you want to save it for later.

About the authors

Stuart Thomson, Head of Public Affairs, BDB Pitmans

Stuart heads the specialist public affairs and communications consultancy of law firm, BDB Pitmans. He advises clients on all aspects of their political and corporate communications, including reputation management. He has also advised on a number of high profile media relations and crisis communications programmes.

As well as being a CIPR Chartered PR Practitioner (Chart. PR), Stuart is an honorary research fellow at the University of Aberdeen and is the author of books including ‘New Activism and the Corporate Response‘, ‘Public Affairs in Practice’ and ‘Public Affairs: A Global Perspective’. His new book, ‘Reputation in Business: Lessons for Leaders’, will be published by Routledge. Stuart also trains on communications issues for the CIPR and PRCA.

Amelia Fuell, Enterprise Account Executive, Signal AI

Amelia is passionate about the use of data and AI in understanding reputation. Since she joined Signal AI in May 2020, she has been helping our enterprise clients to better use media intelligence in their organisation. The communications leaders that Amelia works with are often ambitious in their aims to transform the way they use data to make better communications decisions; from turning potential crisis into PR opportunities, to assessing which strategies will have the most impact.

Tom Jenkin, Content Marketing Manager, Signal AI

As Content Marketing Manager, Tom spearheads Signal AI’s thought leadership and content to raise awareness and educate on the advantages of applying AI to strategic communications strategies. A former journalist and Deputy Editor for a business insights firm for six years, Tom has been leading the creation of Signal AI’s resources for the last two years.


You may also like

View More
Article

Comms' Secret Weapon: External Intelligence for Enterprise Risk

Today, data-driven leaders on Enterprise Risk Management (ERM) teams face more responsibilities than ever. Yet, they feel less prepared for what lies ahead. Risk leaders’ outlook is notably negative over the next decade. According to the World Economic Forum Global Risks Perception Survey, 63% expect a stormy or turbulent outlook. Traditional methods for monitoring external […]

Read more
Case Study

How Instinctif Applies AI to Share More Valuable Insights with Clients

“The combination of advanced tools and expert analysis is essential for any business serious about harnessing communications to support its commercial objectives.” – Andy Lane, Instinctif Partners  Headquartered in the UK and operating across EMEA, Instinctif Partners is an insight-led strategic reputation consultancy partnering with clients to navigate change, mitigate risk, and build value through […]

Read more
Article

Greenwashing to Greenhushing: Why ESG Remains a Key Reputation & Regulatory Risk

The rise of the Environment, Social, and Governance (ESG) movement as a pillar of corporate social responsibility has become synonymous with corporate reputation.  With purportedly good intentions or perhaps simply due to increased pressure, many organizations have included ESG goals in their strategic plans in recent years. As our Head of Strategic Solutions, Daniel Gaynor, […]

Read more
Article

Comms' Secret Weapon: External Intelligence for Enterprise Risk

Today, data-driven leaders on Enterprise Risk Management (ERM) teams face more responsibilities than ever. Yet, they feel less prepared for what lies ahead. Risk leaders’ outlook is notably negative over the next decade. According to the World Economic Forum Global Risks Perception Survey, 63% expect a stormy or turbulent outlook. Traditional methods for monitoring external […]

Read more
Case Study

How Instinctif Applies AI to Share More Valuable Insights with Clients

“The combination of advanced tools and expert analysis is essential for any business serious about harnessing communications to support its commercial objectives.” – Andy Lane, Instinctif Partners  Headquartered in the UK and operating across EMEA, Instinctif Partners is an insight-led strategic reputation consultancy partnering with clients to navigate change, mitigate risk, and build value through […]

Read more
Article

Greenwashing to Greenhushing: Why ESG Remains a Key Reputation & Regulatory Risk

The rise of the Environment, Social, and Governance (ESG) movement as a pillar of corporate social responsibility has become synonymous with corporate reputation.  With purportedly good intentions or perhaps simply due to increased pressure, many organizations have included ESG goals in their strategic plans in recent years. As our Head of Strategic Solutions, Daniel Gaynor, […]

Read more
View More