The potential avenues for issues to negatively impact your business is growing – it has never been more critical to have a robust risk radar. Identifying risks as they emerge and being able to act on them requires a more proactive approach and the ability to make sense of data outside of your usual areas.
By the end of this whitepaper, you will learn:
- The importance of identifying risks and where they can emerge
- Why comms teams should scan their horizons – and how to make time to do so
- How to have a proactive approach and mitigate any impact
- Building risk sensing into your reputation management strategy
Download now and develop your risk radar.
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About the authors
Stuart Thomson, Head of Public Affairs, BDB Pitmans
Stuart heads the specialist public affairs and communications consultancy of law firm, BDB Pitmans. He advises clients on all aspects of their political and corporate communications, including reputation management. He has also advised on a number of high profile media relations and crisis communications programmes.
As well as being a CIPR Chartered PR Practitioner (Chart. PR), Stuart is an honorary research fellow at the University of Aberdeen and is the author of books including ‘New Activism and the Corporate Response‘, ‘Public Affairs in Practice’ and ‘Public Affairs: A Global Perspective’. His new book, ‘Reputation in Business: Lessons for Leaders’, will be published by Routledge. Stuart also trains on communications issues for the CIPR and PRCA.
Amelia Fuell, Enterprise Account Executive, Signal AI
Amelia is passionate about the use of data and AI in understanding reputation. Since she joined Signal AI in May 2020, she has been helping our enterprise clients to better use media intelligence in their organisation. The communications leaders that Amelia works with are often ambitious in their aims to transform the way they use data to make better communications decisions; from turning potential crisis into PR opportunities, to assessing which strategies will have the most impact.
Tom Jenkin, Content Marketing Manager, Signal AI
As Content Marketing Manager, Tom spearheads Signal AI’s thought leadership and content to raise awareness and educate on the advantages of applying AI to strategic communications strategies. A former journalist and Deputy Editor for a business insights firm for six years, Tom has been leading the creation of Signal AI’s resources for the last two years.