Back to insights
Article • 08/06/2021

The State of Decision Making Report 2021

Businesses have never had to consider more information when making decisions, but it’s in fact this vast amount of data, coupled with its ever changing nature that makes decision making more complex than ever.

Increasingly, decision makers at leading companies are factoring in reputation in their decision making over profit, according to The State of Decision Making Report 2021.

This Signal AI research has shown that reputation is the major priority for business leaders when it comes to making decisions for the organization. We surveyed 1,000 C-suite leaders from companies of more than 500 employees about decision making within their business, the biggest blockers to the decision-making process, and how technology can be applied to improve its results.

When asked about the biggest blockers to the decision-making process, C-suite leaders cited the vast amount of data and a lack of time. But by applying technological solutions to that process, the respondents also said they would see better results from decisions.

Read the full report here.

You may also like

View More
Article

M&As and Antitrust Regulation: Safeguarding Corporate Reputation with Strategic Communication

In the aftermath of failed M&A attempts, effective communication is a strategic imperative, requiring a nuanced approach that considers stakeholder impact and heightened scrutiny from regulators and the media alike.

Read more
Article

Elevating Corporate Narratives with Advanced Analytics

In the fast-paced realm of PR and Communications, the need to cut through the noise has never been more critical. Traditional methods can only take you so far, leaving executives grappling with the challenge of identifying impactful corporate narratives and understanding their competitive landscape amidst a vast sea of news articles and social media reactions. […]

Read more
Article

How FMCG Companies Reshape Brand Reputation as Consumers Demand Healthier Choices

Companies in the Fast-Moving Consumer Goods (FMCG) sector navigate a well-trodden path of sugar-related health debates. Yet in 2023, they faced a slightly new set of challenges. This time, a widespread public debate arose on the health hazards of artificial sweeteners as sugar substitutes. Global shifts, driven by sugar taxes and regulatory measures targeting health […]

Read more
Article

M&As and Antitrust Regulation: Safeguarding Corporate Reputation with Strategic Communication

In the aftermath of failed M&A attempts, effective communication is a strategic imperative, requiring a nuanced approach that considers stakeholder impact and heightened scrutiny from regulators and the media alike.

Read more
Article

Elevating Corporate Narratives with Advanced Analytics

In the fast-paced realm of PR and Communications, the need to cut through the noise has never been more critical. Traditional methods can only take you so far, leaving executives grappling with the challenge of identifying impactful corporate narratives and understanding their competitive landscape amidst a vast sea of news articles and social media reactions. […]

Read more
Article

How FMCG Companies Reshape Brand Reputation as Consumers Demand Healthier Choices

Companies in the Fast-Moving Consumer Goods (FMCG) sector navigate a well-trodden path of sugar-related health debates. Yet in 2023, they faced a slightly new set of challenges. This time, a widespread public debate arose on the health hazards of artificial sweeteners as sugar substitutes. Global shifts, driven by sugar taxes and regulatory measures targeting health […]

Read more
View More