LONDON / NEW YORK — June 4, 2026 — Signal AI, a global leader in AI-driven reputation and risk intelligence, today announces the appointment of Thor Mitchell as Chief Product & Technology Officer (CPTO). Mitchell brings two decades of experience scaling products and technology at some of the world's most successful companies, including Miro, Crowdcube, and Google.
It’s Signal AI’s belief that the AI platforms that win over the next five years will be those that combine the necessary human skill sets and talent with innovative technology. The appointment marks Signal AI's first major C-suite investment in product leadership following a $165 million funding round with Battery Ventures. It demonstrates where Signal AI is deploying its growth capital: into world-class human talent and infrastructure to build for an AI-native future.
Leadership with a Proven Track Record
Most recently, Mitchell served as VP of Product at Miro, where he helped lead the platform through extraordinary growth. He was instrumental in building Miro's developer platform and ecosystem, which now serves millions of users worldwide.
Before Miro, he served as Chief Product Officer at Crowdcube, where he delivered a B2C mobile strategy that doubled user engagement and captured one-third of all investor activity within its first year. His earlier roles at Google, spanning California, London, and Sydney, saw him lead product teams across the Google Developer Platform and Google Maps.
For the past year, Mitchell has served as an Executive-in-Residence at Balderton Capital, one of Europe's leading venture capital firms, where he advised founders on building and scaling world-class products in the AI era. In that role, he witnessed firsthand how the AI platforms winning in the market are those backed by exceptional cross-functional leadership, not just exceptional technology.
"It's clear from my conversations with founders across Europe that AI is dramatically accelerating the pace of product development", Mitchell said. "AI can unlock a step change in business performance when combined with deep customer insight, strong commercial instincts, and radical creativity. Thanks to their world-class data, clear mission, and exceptional team, Signal AI is uniquely positioned to transform how enterprises navigate risk and reputation, and I am delighted to join them in realising this vision."
A Strategic Investment in Product & Technology
Mitchell's appointment unifies product and technology at the leadership level, bringing a single strategic voice to the company's core mission: building a decision intelligence platform that helps leaders see clearly, decide confidently, and act boldly. At Signal AI, he will represent product and technology at the Board level and work alongside David Benigson to chart the company's product vision for the next five years.
"Thor is exactly the leader we need at this moment," said David Benigson, CEO & founder of Signal AI. "His ability to scale products and teams and to think strategically about how technology and business align will be transformational. But what really convinced me to recruit Thor was his conviction that the best product teams are built around people, not hype. In a market crowded with AI claims, Signal AI's edge is our team. Thor is one of the leaders who will amplify it."
Timing and Onboarding
Mitchell begins in early June and has already started his onboarding process. His appointment follows recent product milestones, including the acquisition of Memo and its proprietary readership data, a strategic partnership with Dow Jones Factiva, and the launch of AI Citations, positioning Signal AI as the platform of choice for enterprise reputation and risk intelligence.
About Signal AI
Signal AI is a global leader in AI-driven reputation and risk insights. The company serves 800+ global customers across Fortune 500 companies, ingesting and transforming the world's data across 226 markets and 120+ languages to navigate industry trends, manage reputational shifts, and mitigate risks. Learn more at signal-ai.com.
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