Provecommunicationsimpact inlanguage the boardunderstands

Still relying on vanity metrics? Today’s PR measurement problem isn’t a lack of data; it’s the ability to trust it. Signal AI gives PR and corporate communications teams the intelligence, automation, and executive-ready reporting to turn media coverage into credible business metrics… for every reporting cycle, campaign, or pitch.

Designed for Heads of Communications, Corporate Affairs Leaders, and PR teams who need to demonstrate measurable business impact—not just media performance.

100M+

entities and topics labeled every day by AIQ

5.5M+

articles ingested per day

226+

markets covered

120+

languages translated

The measurement gap is real, and it’s costing PR teams a seat at the table.

Manual data pulls for thousands of mentions. Hundreds of hours spent on unopened reports. Endless dashboards with inconsistent or inaccurate metrics. And every reporting cycle, leadership still asks: What impact did communications actually have? The challenge isn't your strategy, it's proving value.

Signal AI helps communications teams move beyond vanity metrics and activity reporting to demonstrate measurable business impact. With trusted measurement, executive-ready reporting, and clear methodologies, you can answer the questions that matter most: Did communications make a difference? And more importantly: Can you prove it?

How Signal AI delivers trusted PR measurement

Present media metrics with confidence

Data Credibility

The credibility of a PR measurement report depends entirely on the data underlying it. It’s time to officially say goodbye to Boolean searches. Signal AI's core entity and concept-based search, AIQ Search, captures coverage accurately and completely, without the noise that inflates volume metrics or the gaps that leave key coverage uncounted. Metrics like entity-based sentiment, proximity, and readership combine to present a picture that reflects reality.

Executive Reporting

Connect PR activity to real business outcomes

‍Reputation is a financial asset, and should be reported as such. If the reputation report doesn't land with the board, the whole exercise fails. Executives don't want methodology; they want narrative and numbers they can defend. Signal AI’s reporting combines the reliability of AI-powered data with the expertise of industry analysts.

Measurement Standards

Track reputation scoring and media impact over time

Reputation has always been presented as an intangible value—but no longer. Signal AI's analyst-led methodologies (such as our proprietary Reputation and Media Impact Scores) provide a single, credible metric to track over time and benchmark against competitors. Instead of presenting clip counts or mentions, show exactly how coverage quality and brand perception are impacting the business and what's driving the change.

LLM & AI Citation Tracking

Measure what competitors miss

PR professionals ask, ‘How do we show up in AI search?' with limited answers. As AI search grows, brands are being referenced or ignored based on their earned media footprint. Most teams are optimising owned content while AI models are actually building answers from earned media sources. Signal AI shows exactly how your brand appears in AI-generated answers, giving a view of reputation and LLM visibility in AI-driven search that no other enterprise tool currently offers.

Solutions built for every PR Measurement need

Powerful self-service capabilities

AI-Powered Reputation Intelligence Platform

Access Signal AI’s platform for a real-time view of an organization’s external environment – through AI-powered insights, unlimited search queries, competitive analyses, key message penetration, and more.

Access the inputs needed for any BI solution

Data APIs & MCP Integrations

Integrate Signal AI’s global data directly into BI applications via API, or direct MCP integration with your AI agent of choice. Gain a truly 360-degree view of the business. Easily combine and compare with other business-critical data sets for holistic insights.

Tailored solutions where expert analysts do the heavy lifting

Analyst-Led Insights Reports

Harness the best of AI and human curation to deliver C-level analyses of what’s driving reputation and how big a media impact. Dive deeper into any competitive or topic-related insights relevant to strategic priorities.

C-suite-ready insights at your fingertips

C-suite-ready Executive Briefings and Newsletters

Signal AI's Executive Briefings, Newsletters, and Reputation Reports are built for decision-makers. They cut through the methodology and deliver the narrative the C-suite needs — clearly, credibly, and on time.

Why Signal AI’s decision intelligence is different

Accelerated Insights

Signal AI’s world-class and real-time data and intelligence can be accessed through natural language prompts, data APIs, intelligent agents, and intuitive workflows.

Trusted Intelligence

Our AIQ engine can ingest a breadth and depth of insight from our global dataset, including traditional media, social media, broadcast, podcast, regulatory filings, and alternative data. DeepL translation coverage means never missing a mention, across 120+ languages.

Enterprise AI, Proven Over A Decade

Our solutions are built on an AI-native foundation yet are human-led, leveraging the expertise of in-house analysts. Decision intelligence means empowering you to take action and make more informed & confident decisions.

What our customers say

"Signal AI's reporting is an invaluable strategic tool for us. After seeing 20+ years of ill-thought through PR reports put in front of executives, I can firmly say we have a reporting mechanism with Signal AI that's seen as truly strategic across the business.

Matt Cross, Head of Strategy and External Comms

Dentsu

"Signal AI's reporting doesn't just help us understand current conditions — it illuminates our path forward. Their insights have influenced the direction of our communications strategy."

Tourang Nazari, Director of Communications

MITRE

"Signal AI helps us evidence what we're doing and how we're doing it. The data definitely backs it up."

Kai Akram, Head of Media

Amnesty International UK

"With the Signal AI platform, we can organize coverage based on the areas and build this into our Dashboards to help us measure smarter. Now we have the right data that improves our reporting and enables us to better demonstrate ROI on our comms activities."

Rik Kendall, PR and Media Manager

Northumbria University