Expert-producedadvisory for yourtougheststrategic questions
Insight Reports combine intelligence from Signal AI's AIQ data engine with a team of 50+ analysts and editors to deliver finished intelligence: reputation scores, risk assessments, PR impact measurement, and strategic deep dives, formatted for your board, your risk committee, or your next planning cycle.
Where Signal AI’s innovative tech meets expert-level advisory
Unlike Signal AI's self-service platform, Insight Reports are produced by our analyst team. You brief us on your priorities: a competitor to track, a market you're entering, a campaign to measure, a risk to assess. We deliver structured analysis built on AIQ's real-time global data. Every report is validated by a human analyst, formatted for stakeholder use, and ready to share.
Explore the right report for your strategic needs
Media Impact Report
Demonstrate the performance of your PR and communications work
Media Impact Reports measure campaign and ongoing PR performance across volume, reach, sentiment, salience, and message penetration, across traditional and social media. Reports identify strengths and weaknesses in thought leadership, thematic ownership, and spokesperson traction, then connect those metrics to longer-term brand reputation and competitive positioning.
Core Reputation Report
Measure and benchmark your brand reputation across three pillars
Reputation Reports score your brand across Innovation, Performance, and Purpose using net sentiment, Share of Voice (SoV), and competitive rankings. Battleground Topic Analysis identifies where competitors are gaining ground and where there is whitespace for you to own the narrative. Competitor case studies show exactly what's driving peer performance, so you know what to replicate and what to counter.
Topic Deep Dive Report
Answers to the strategic questions you haven't had time to investigate
Deep Dive Reports are built to your brief. Define the topic, competitor, regulation, technology, or industry dynamic you need to understand. Our analysts combine AIQ data with domain expertise to produce SWOT analyses, competitive landscapes, narrative timelines, and influential voice mapping, with actionable recommendations, not just data.
Unlock cross-source analysis
Granular transparency and control
Enterprise Risk Report
Expert analysis of your external enterprise risk environment
Risk Reports come in two formats: quarterly benchmarks that align with your reporting cycle and measure risk exposure against industry standards, and single-issue deep dives that assess the impact, velocity, and potential contagion of a specific known risk. Both are custom-configured to your 6-12 month strategic priorities. No manual horizon scanning required.
Reputation Risk Report
Quantify your resilience. Anticipate threats before they escalate.
Reputation Risk Reports score your organization against a proprietary Resilience Score and organize external risk data into 15 categories across 70+ Signal topics. Reports flag emerging threats early, rank them by severity, and give your risk committee a clear view of exposure, with analyst-crafted messaging and mitigation strategies. Formatted to speak the language of your risk committee.
Unlock cross-source analysis
Granular transparency and control
Why trust Signal AI advisory?
Expert analysts, not just algorithms
Signal AI's team brings 135+ combined years of experience across communications, risk, and PR. Every report is validated by a human who understands the context, not just the data.
Built to your brief
Reports are configured to your strategic priorities, competitors, markets, and reporting format. The framework adapts to your business.
Data that holds up in a board presentation
Every insight links to licensed, source-traceable coverage. No hallucinated outputs, just intelligence your executives can stand behind.
Formatted to share
Reports are built for distribution. From risk committees to C-suites, in language that non-specialist stakeholders can read and act on.
100M+
entities and topics labeled every day by AIQ
30+
risk event types tracked
226+
markets covered
120+
languages translated
What our customers say
"Where I believe Signal AI have got the edge is in the people they have on board. My client relationship manager is truly heaven sent. She knows when I'm up against a deadline and understands when I just need a bit of quick support to execute a report or activity. The Signal AI platform is superior but it's the humans behind the AI and their can-do approach which makes this intelligent communications solution so perfect and business responsive."
Lora Benson, Head of Media
Chartered Institute for Securities & Investment (CISI)
"Signal AI's reporting is an invaluable strategic tool for us. After seeing 20+ years of ill-thought through PR reports put in front of executives, I can firmly say we have a reporting mechanism with Signal AI that's seen as truly strategic across the business. Our key stakeholders recognize the value of Signal AI's insights and actively promote them across the management team."
Matt Cross, Head of Strategy and External Comms
Dentsu
"Signal AI's reporting doesn't just help us understand current conditions — it illuminates our path forward. Their insights have influenced the direction of our communications strategy."
Tourang Nazari, Director of Communications
MITRE
"Signal AI stood out to us as being dynamic, forward-thinking, and keen to offer us a package that would best suit our needs. Their use of AI technology enables us to have unlimited clippings during busy times without extra cost and the flexibility of controlling our media monitoring service from our desktops allows valued agility to keep up with unpredictable and fast moving crises."
Saleh Saeed, CEO
Disaster Emergency Committee
"Working with Signal AI's newly released API Suite has enabled us to create deeply valuable proprietary reputation products that fuel the kind of insight that is simply impossible without artificial intelligence. The new quantifiable reputation data that Signal AI is able to provide via its SaaS and API Suite is truly helping to change the way reputational decisions are made."
Jen Prosek, Founding Partner
Prosek Partners
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Everything you need to know about Signal AI for Risk Teams
Interested in Signal AI reports?
Connect with a member of our team today to learn how AI-powered insights can change your business.