Guiding your organization through a crisis and mitigating the damage gives communicators an opportunity to have an impact. But developing a radar to spot risks and help the business understand potential dangers to reputation is of far greater strategic value to the business. Communicating these risks is key, but so is monitoring developments correctly to inform how and what you communicate. In this panel session with Marshall Manson, from the Brunswick Group, Sheena Thomson from the International Association of Risk and Crisis Communications, and Amelia Fuell from Signal AI, our panel share their insights on:
- The importance of identifying dangers as they emerge
- Importance of trust to effective risk communications
- How to scan for risks and build risk sensing into your reputation management strategy