As guardians of reputation, understanding how to utilize data and insights to discover the whitespaces and devise compelling narratives on ESG trends is integral.
In this session, we're speaking to Mikaela Murekian, who is responsible for MMC Ventures marketing and communications efforts, with a focus on ESG. Mikaela will share practical advice on MMC uses how to better utilize data to prove and improve corporate reputation on ESG.
Join us to discuss:
- The important role data plays in implementing a Comms strategy surrounding ESG
- How to achieve buy in from senior stakeholders for ESG initiatives
- Navigating the newsworthiness of ESG and keeping these issues at the forefront of any narrative
- How to manage the risk of greenwashing and cancel culture when planning an ESG initiative
- The future of ESG as less of a specialist and more business as usual