Knowing where to start with measuring the impact of Comms can be difficult. Understanding the right metrics, narrowing down to the media lists that matter and utilizing the insights a measurement programme signals are all key to measuring the success of PR. In this short webinar – from PRWeek's PR360 event – Centrica's Head of Press Office, Gurpreet Mangat, shares her insights on how she and her team uses Signal AI to understand the impact of their activities and better allocate resources to deliver further value. Along with Signal AI's Head of Analysis Services Neil Morrison, Gurpreet shares her learnings on:
- How we built the Centrica measurement programme from the bottom up
- An insight into how Centrica approach measuring Comms success and demonstrating its impact
- How comms professionals can understand and utilize a measurement programme of their own
- Understanding how measurement has evolved and what role it will play in a post pandemic world