As reputation becomes increasingly important to businesses and their leaders, Communicators are expected to answer more complex questions around reputation. What is your company famous for? What’s driving the trust in your brand? How are business activities impacting reputation? To make sense of the necessary data to answer these questions and more, leading communicators are working smarter. In this webinar, Comms experts will discuss:
- How using AI to extract insights has helped them perform more strategically
- The transition from legacy methods around monitoring and measurement
- How topical analysis has helped them target specific problems and better understand perception
- What the future of Comms holds with the application of AI
Speakers
Sam Barber, Director, Cognito Geoffrey Sidari, SVP of Advanced Analytics, WE Communications Kerry Sheehan Chart.PR, Head of Service Development and Innovation, Civil Service; British Standards Institute Global AI Standards, Women in AI UK Advisor