In today’s fast-paced and data-driven world, Communications professionals are under increasing pressure to demonstrate the effectiveness of their campaigns. While important, traditional metrics like media mentions and audience reach no longer provide a comprehensive picture of a campaign’s success. Enter Earned Media Reputation Scores — a revolutionary metric that offers a quantifiable measure of the true influence and effectiveness of your PR and communications efforts and overall brand reputation. Sentiment is one of the key metrics powering your Earned Media Reputation Score. Signal AI’s new Configurable Sentiment Analysis feature now gives communicators the flexibility to choose how to weigh positive, negative, or neutral sentiment, with five ways of aggregating sentiment. Configurable Sentiment allows Mastercard to demonstrate the impact of their work with even greater confidence. Join our upcoming webinar for an in-depth demonstration, featuring Carolyn Ksiazek, VP, Global Communications at Mastercard, and Tom Denn, VP of Global Sales at Signal AI on:
- The Evolution of Mastercard’s measurement framework
- The importance of an Earned Media Reputation Score
- The benefits of Signal AI’s new Configurable Sentiment
- Real-world applications of Mastercard utilizing this new approach