Ask AIQ Mobile AppPrivacy Policy

Last updated: August 2025

Introduction

This privacy notice describes how we will collect, use, share and otherwise process your personal data in connection with your use of the Signal AI Ask AIQ Mobile App (the App).

You have the right to access our Services through the App as your company has entered into a separate contract with us, and you have been granted certain User rights accordingly. That contract includes a Data Processing Agreement which sets out in more detail what personal data we collect, and how we use it as a result of you accessing our Services.

This App is not intended for  those under 13 and we do not knowingly collect data relating to children.

This policy is designed to comply with:

·   The UK General Data Protection Regulation (UK GDPR), and the EU General Data Protection Regulation (EU GDPR)

·   The California Consumer Privacy Act (CCPA)

Please read the following carefully to understand our practices regarding your personal data and how we will treat it when you use the App. Where the CCPA provides rights or obligations that go beyond UK GDPR, we have included them as additional clauses. If you are a California resident, please pay special attention to the sections titled “Your Rights Under the CCPA” and “Do Not Sell My Personal Information.”

Who we are

SIGNAL MEDIA LIMITED is part of the SIGNAL AI group of companies, details of which can be found here https://signal-ai.com/about. When we use “SIGNAL AI”, we are referring to SIGNAL MEDIA LIMITED who is the controller responsible for this App in the UK and EU.  As a member of the Signal AI group, Signal Media Limited will share your personal data with other members of the Signal AI as set out in section Disclosures of your personal data below.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues.

Changes to the privacy notice and your duty to inform us of changes

We keep our privacy notice under regular review.

From time to time we may update or change this Privacy Policy. If we do, we will notify you when you next start the App or log onto your account. You may be required to read and acknowledge the changes to continue your use of the App or the Services.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during our relationship with you.

Third party links and sites

Our App and Services may, from time to time, contain links to and from the websites of third party content providers, such as Insurance Insider or the Washington Post. Please note that these websites (and any services or content accessible through them) are controlled by those third parties and are not covered by this privacy notice. You should review their own privacy notices to understand how they use your personal data before you submit any personal data to these websites or use these services.

The personal information we collect about you

We collect, use, store and transfer different kinds of personal data about you when you log on and interact with the App. The App also uses automatic information collection to collect information about how you use the App. The types of information we collect are:

• Identity Data: first name, last name, title, Profile Data
• Profile Data: your email address, username and password
• Device Data: type of device, your unique device identifier, mobile network information, your mobile operating system, the type of mobile browser you use, IP address
• Usage Data: logs and detail of your use of our Apps and Services, being the dates and times on which you download, access and update the App and our Services, any error or debugging information, and the actions you take
• Security Data: information about your use of the App, our Services
• Marketing and Communications Preferences Data: your marketing preferences, consents for receiving marketing from us and the history of the marketing communications we have sent to you
• Feedback Data: any feedback you provide regarding our App or our Services
• Personalisation Data: Device Data, Identity Data, Usage Data, and the preferences you use to personalise the App and Services.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).

How is your personal data collected?

We collect your personal data in the following way:

• Registration. We collect your Identity Data when you login to your account. We will also obtain this from your company in order to verify your identity as a registered User of our Services.
• Information you generate when using our App and Services. Each time you access and use our App and Services we collect Device, Personalisation and Usage Data about your access and usage.
• Marketing. We collect and record Marketing Data when we add you to our marketing database, you request to change your direct marketing preferences, or you interact with our direct marketing communications.

How we use your personal data

We will only use your personal data when we have a lawful basis to do so. Our lawful basis for each purpose for which we use your personal data is specified below. Most commonly we will use your personal data in the following circumstances:

• Consent. Where you have freely consented before the processing in a specific, informed and unambiguous indication of what you want. You can withdraw your consent at any time by contacting us (see Your legal rights below).
• Performance of a contract. Where we need to process your personal data to perform a contract with you or where you ask us to take steps before we enter into a contract with you. Where we rely on performance of a contract and you do not provide the necessary information, we will be unable to perform your contract.
• Legitimate interests. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
• Legal obligation. Where we need to use your personal data to comply with a legal or regulatory obligation. Where we rely on legal obligation and you do not provide the necessary information, we may be unable to fulfil a right you have or comply with our obligations to you, or we may need to take additional steps, such as informing law enforcement or a public authority or applying for a court order.

We will also use your personal information for the purposes of delivering our Services and improvement of our App as follows:

Disclosures of your personal data

We may share your personal data with the following third parties:

• Internal third parties. Other companies in the Signal AI Group acting as joint controllers or processors and who are based in the US, Portugal or Hong Kong and to provide IT and system administration services and undertake performance reporting.
• External third parties.

·   Your Appstore Provider and mobile network operator to allow you to install the App.

·   Service providers based in the US, the UK or the EU who provide IT and system administration services, hosting services for our App, delivery and logistics services, fraud and identity verification providers, customer service support, email delivery and administration, and data storage and analysis.

·   Our professional advisors based in the UK, US, Portugal or Hong Kong including lawyers, auditors, insurers, consultants who provide legal, accounting, insurance services.

·   Marketing and promotional partners based in the US, the UK or the EU with whom we share data to enhance our offerings and identify prospective customers.

·   Your company for the purposes of service performance evaluation .

·   Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

·   HM Revenue and Customs, regulators, law enforcement, public authorities or other third parties based in the UK where necessary to exercise our rights or comply with a legal obligation.

International transfers

Where we transfer your personal data between the UK and the EEA those transfers are made pursuant to the UK government’s adequacy decision in favour of countries in the EEA and the European Commission’s adequacy decision in favour of the UK.

All transfers between our group companies are governed by our intra-group data sharing and transfer agreement.

Whenever we transfer your personal data out of the UK other than between our group companies, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
• Where we use certain service providers located outside the UK, we use specific contracts approved by the UK which give personal data the same protection it has in the UK.

Please contact [email protected] if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

Data security

All information you provide to us is stored on our secure servers and located in the EEA. Where we have given you (or where you have chosen) a password that enables you to access certain parts of our App or Services, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Once we have received your information, we will use strict procedures and security features to protect your personal data from loss, unauthorised use or access.

We have put in place procedures to detect and respond to personal data breaches and notify you and any applicable regulator when we are legally required to do so.

Data retention

By law we have to keep basic information about our customers (including Identity, Security and Transaction Data) for a maximum of six years after they cease being customers for legal purposes.

In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

Once we no longer have a legal right to hold your personal data, we will delete or, in some circumstances, we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

If you do not use the App for a period of 12 months then we will treat the account as expired and  may delete your personal data.

Your legal rights

You have the following rights under UK and EU data protection laws:

• Access. Request access to and/or a copy of the personal data we process about you (commonly known as a data subject access request).
• Correction. Request correction of any incomplete or inaccurate data we hold about you. (We may need to verify the accuracy of the new data you provide to us.)
• Deletion. Request us to delete or remove personal data where there is no good reason for us continuing to process it. You also can ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we have processed your information unlawfully or where we need to erase your personal data to comply with law.
• Objection. Object to us processing your personal data where (a) we are relying on legitimate interests as the lawful basis and you feel the processing impacts on your fundamental rights and freedoms, or (b) the processing is for direct marketing purposes. In some cases, we may refuse your objection if we can demonstrate that we have compelling legitimate grounds to continue processing your information which override your rights and freedoms.
• Restriction. Request that we restrict or suspend our processing of your personal data:

·   if you want us to establish the data’s accuracy;

·   where our use of the data is unlawful, but you do not want us to erase it;

·   where we no longer require it, but you need us to hold onto it to establish, exercise or defend legal claims; or

·   you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

• Data portability. Request we transfer certain of your personal data to you or your chosen third party in a structured, commonly used, machine-readable format. This right only applies to information processed by automated means that we process on the lawful bases of consent or performance of a contract.
• Withdraw consent. Withdraw your consent at any time where we are relying on consent to process your personal data. Please know that this does not affect the lawfulness of any processing carried out before you withdraw your consent, and after withdrawal, we may not be able to provide certain products or services to you.
• Complain to the UK data protection regulator. If you are unhappy with how we process your personal data, we ask that you contact us first using the details below so that we have the chance to put it right. However, you also have the right to make a complaint to the ICO at any time.

If you are a California resident, you also have the following rights:

• Knowledge: What personal information we collect, use, and disclose.
• Opt-Out of Sale: We do not sell your data, but if this changes, you may opt out and will be given clear options of how and where you can do so.
• Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

You can exercise any of these rights at any time by contacting us [email protected]