Privacypolicy

Last updated: January 2026

PART A: CORE PRIVACY POLICY

About this Privacy Notice

Signal Media Limited (‘Signal’, ‘we’ or ‘us’) is registered in England and Wales under company number 08468207 and has its registered office at 1st Floor Sackville House, 143-149 Fenchurch Street, London, England, EC3M 6BM. We respect your right to privacy and are committed to protecting the privacy and security of your personal information. This Privacy Notice explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice.

This notice applies to any clients, prospective clients or those that enquire about the services Signal provides or use of our website, this may include instances where you fill in forms on our website, enter into a competition we’re running, complete one of our surveys, or otherwise where you correspond with us directly by phone/email. If you are a social media user and wish to find out more about how we process personal data from social media platforms, please see our Social Content Privacy Policy.

What does Signal do?

Signal is the leading AI-driven global solution provider for real-time unlimited information and insights for media monitoring, reputation management, and market intelligence. For more information about Signal, please see our website https://www.signal-ai.com/.

Data protection principles

Signal will comply with data protection law. This says that the personal information we hold about you must be:

Used lawfully, fairly, and in a transparent way.
Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
Relevant to the purposes we have told you about and limited only to those purposes.
Accurate and kept up to date.
Kept only as long as necessary for the purposes we have told you about.
Kept securely.

What personal information does Signal collect and why?

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). The personal information that we may collect about you broadly falls into the following categories:

Information that you provide voluntarily

We may ask you to provide certain information voluntarily. It will be clear to you at this point what personal data you are providing. If you are a user of the Signal platform on behalf of your organisation, we will process your user details for the purposes of account set-up, management and support as a data processor on behalf of your organisation. This means that if you have any questions about this processing or want us to stop processing your personal data for these purposes, you should contact your organisation.

Information that we obtain from third party sources

From time to time, we may receive personal information about you from third party sources (for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers), but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.

Information that we collect from your activities

We collect information about how you use the Signal platform and website automatically through the use of cookies and other technologies. More information about this is set out below. The types of information we may ask you to provide, and the reasons why we ask you to provide it, include:

Types of personal information	Why we collect it
Name, e-mail address, business address and phone number, job role, job title, address details, your manager information, and their contact details and your company details. Any other information that you elect to provide to us on one of our forms, documents, or at any other time. Billing information and address.	To contact you – for example, to send you a contract for our services. To contact your management team if there are any issues that we need to report to them. To keep track of Signal platform usage data. To register you for events Signal is hosting or has invited you to. To send you an invoice. To keep a record of any products and services you have purchased from Signal. To have up to date marketing and comms information.
Information about how you use our website or the Signal platform (including data and time visited or accessed), page interaction information such as which pages within the platform you have visited, what links you have clicked on, search and workspace history, how you have moved around the platform etc. We collect this information using cookies.	To carry out analytics on how you and other users use our website or the Signal platform in order to understand how our product is being used and improve our products and services. You can opt out of this at any time through the platform.
Details of our relationship with you.	To maintain our business records. For marketing and comms.

Purposes for which Signal will use your personal data

It is important that you understand why we use your personal data and what legal justification we have for doing so under data protection law. We have set out below a description of how we plan to use your personal data and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

Purpose/Activity	Lawful basis for processing including the basis of legitimate interest
To register your organisation as a new customer	Necessary for our legitimate interests in providing a service to you.
To carry out our obligations to you arising from any contracts we have entered into to provide our services including: (a) Manage payments, fees, and charges (b) Collect and recover money owed to us (c) Providing service updates and other communications to you	Necessary to recover debts due to us.
To manage our relationship with you and your organisation which will include: (a) Notifying you about changes to our terms or privacy notice (b) Asking you to leave a review or take a survey	(a) Necessary to comply with a legal obligation (b) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey	Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data)	(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
To use data analytics to improve our products/services, marketing, customer relationships, and experiences	Necessary for our legitimate interests (to define types of customers for our products and services, to develop our business, and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you	Necessary for our legitimate interests (to develop our products/services and grow our business)

If we ask you to provide any other personal information not described above, then the personal information we will ask you to provide, and the reasons why we ask you to provide it, will be made clear to you at the point we collect your personal information.

Who does Signal share my personal information with?

We may disclose your personal information to the following categories of recipients:

Service Providers and Partners: Our group companies, third party services providers and partners (such as analytics and search engine providers, advertising networks, marketing partners, and other suppliers) who provide data processing services to us, or who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information.
Legal and Regulatory Authorities: Any competent law enforcement body, regulatory, government agency, court, or other third-party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person.
Business Transactions: A potential buyer (and its agents and advisers) in connection with any proposed purchase, merger, or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Notice.
With Your Consent: Any other person with your consent to the disclosure.

How does Signal keep my personal information secure?

We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. We implement reasonable administrative, technical, and physical safeguards to protect the confidentiality, integrity, and availability of personal information and to reduce foreseeable risks of harm from unauthorised access, use, or disclosure.

International data transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country (and, in some cases, may not be as protective).

Specifically, Signal’s servers are located in the European Union, but our group companies and some third-party service providers and partners operate around the world. This means that when we collect your personal information, we may process it in any of these countries. However, we have taken appropriate safeguards to require that your personal information will remain protected. These include:

Only transferring your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the United Kingdom government.
Ensuring that approved standard contractual clauses are in place that govern the transfer. These are sets of clauses that place obligations on a recipient of your personal data in another country to protect your personal data to a standard in line with the standard of data protection in the United Kingdom.

Data retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to continue to allow you to use the Signal platform or to comply with applicable legal, tax, or accounting requirements). We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you.

Retention periods by category:

Account and Contact Information: Retained for the duration of the business relationship plus seven (7) years after termination.
Usage and Analytics Data: Retained for up to three (3) years from collection.
Marketing Communications Data: Retained until you opt out or for three (3) years from last engagement.
Financial and Billing Records: Retained for seven (7) years as required by law.
Support and Communication Records: Retained for three (3) years from last contact.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Your data protection rights

Global Rights

You have the following data protection rights:

If you wish to access your personal information, you can do so by filling in the Data Subject Access Request form on our website.
If you wish to correct, update or request the deletion of your personal information, you can do so at any time by contacting us using the contact details provided under the “How to contact us” heading below.
In addition, you can object to the processing of your personal information, ask us to restrict the processing of your personal information or request portability of your personal information to you or a nominated third party. Again, you can exercise these rights by contacting us using the contact details provided under the “How to contact us” heading below.
In particular, you have the right to opt out of the collection and use of information about your activities on the Signal platform for analytics purposes. You can do this by opting out of analytics in the platform directly.
You have the right to opt-out of marketing communications we may send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided under the “How to contact us” heading below.
You have the right to withdraw consent at any time where we are relying on consent to process your personal data, but please note that if you withdraw your consent we may not be able to provide you with certain products or services.
You have the right to complain to a data protection authority about our collection and use of your personal information.

Request processing

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Response timeframes:

EU/UK requests: We try to respond within one (1) month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests.

US requests: We respond within forty-five (45) days, which may be extended by an additional forty-five (45) days where reasonably necessary.

In all cases, we will notify you and keep you updated if we need additional time to process your request.

No fee usually required and what we may need from you

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. For certain US state requests, we may charge a reasonable fee for second or subsequent requests within a twelve-month period. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

PART B: CORE PRIVACY POLICY

US State Privacy Rights

If you are a resident of California, Colorado, Connecticut, Virginia, or Utah, you have additional rights under state privacy laws:

Right to Know: Confirm whether we process your personal information and access categories of personal information we collect about you.
Right to Access: Obtain specific pieces of personal information we have collected about you.
Right to Correct: Request correction of inaccurate personal information we maintain about you.
Right to Delete: Request deletion of personal information we have collected from or about you.
Right to Data Portability: Receive your personal information in a portable and readily usable format.
Right to Opt-Out: Opt out of the sale or sharing of your personal information and targeted advertising.
Right to Limit Sensitive Data Use: Limit our use and disclosure of your sensitive personal information.
Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights.

To exercise these rights, please contact us using the methods described in the “How to contact us” section below or use our Data Subject Access Request form. We will respond to your request within forty-five (45) days. This period may be extended by an additional forty-five (45) days where reasonably necessary, taking into account the complexity and number of requests.

Appeals process

If we deny your request, you may appeal our decision by contacting us at [email protected] within a reasonable period after receiving notice of our decision. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If the appeal is denied, we will provide you with information about how to contact the relevant state attorney general to submit a complaint.

Categories of personal information we collect

We collect and process the following categories of personal information:

Identifiers: Name, email address, postal address, telephone number, IP address, device identifiers, and other
similar identifiers.
Commercial Information: Records of products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies.
Internet or Other Electronic Network Activity Information: Browsing history, search history, information regarding your interaction with our website, platform, or advertisements.
Professional or Employment-Related Information: Job title, company name, work address, manager information, and other employment details.
Inferences: Inferences drawn from any of the information above to create a profile about your preferences, characteristics, psychological trends, predispositions, behaviour, attitudes, intelligence, abilities, and aptitudes.

Sensitive personal information

We may collect the following categories of sensitive personal information:

Precise Geolocation Data: When you use our services on mobile devices.
Personal Data of Known Children: If you are under 13 years of age, we obtain verifiable parental consent.

We only process sensitive personal information for purposes necessary to perform our services or as otherwise permitted by law. You have the right to limit our use and disclosure of your sensitive personal information.

Sale and sharing of personal information

We do not sell personal information for monetary consideration. However, we may share personal information with third parties for targeted advertising purposes, which may constitute “sharing” under certain state privacy laws.

In the past twelve (12) months, we have shared the following categories of personal information for targeted advertising:

Identifiers
Commercial Information
Internet or Other Electronic Network Activity Information
Professional or Employment-Related Information
Inferences

Categories of third parties with whom we share personal information include analytics providers, advertising networks, and marketing partners.

If you wish to opt out of the sale or sharing of your personal information, please visit our “Do Not Sell or Share My Personal Information” page or contact us directly.

Data protection assessments

We conduct data protection assessments for processing activities that present heightened risk to consumers, including:

Sale or sharing of personal information
Processing of sensitive personal information
Any processing activity that presents a heightened risk of harm to consumers

These assessments evaluate the potential risks to consumer privacy and identify appropriate safeguards to mitigate those risks.

Additional US state rights

In addition to the rights described above, if you are a resident of certain US states, you have the additional rights described in the “US State Privacy Rights” section.

Consumer request methods

We provide the following methods for submitting privacy rights requests:

Online Form: Data Subject Access Request form
Email: [email protected]
Phone: +44(0) 20 3828 8200
Mail: Signal Media Limited, Data Protection Officer, 44 Featherstone St, 4th Floor, London EC1Y 8RN

You may also authorize another person to submit requests on your behalf. We will verify the identity of any person submitting a request and the authority of authorized agents.

Opt-out mechanisms

1. Do Not Sell or Share My Personal Information

To opt out of the sale or sharing of your personal information, please:

Click the “Do Not Sell or Share My Personal Information” link on our website homepage

2. Limit the Use of My Sensitive Personal Information

To limit our use and disclosure of your sensitive personal information, please:

Click the “Limit the Use of My Sensitive Personal Information” link on our website homepage, or
Contact us using the methods above

Opt-out preference signals

We recognize and respond to opt-out preference signals sent by your browser or device, such as the Global Privacy Control (GPC) signal. When we receive such signals, we will treat them as a request to opt out of the sale or sharing of your personal information for the device and browser from which the signal was sent.

Special protections

1. Children’s Privacy

We do not knowingly collect personal information from children under thirteen (13) years of age. If you are under 13, please do not provide any personal information to us. If we learn that we have collected personal information from a child under 13, we will delete that information as quickly as possible. If you are a parent or guardian and believe your child under 13 has provided personal information to us, please contact us immediately.

For children under 16, we do not sell or share personal information or use it for targeted advertising without opt-in consent from the child or their parent/guardian.

2. Health Data Protections

If we process consumer health data (including gender-affirming, reproductive, or sexual health information), we:

Implement additional security safeguards
Restrict employee access to those with confidentiality obligations
Do not use geofencing within 1,750 feet of healthcare facilities for tracking purposes

Our use of cookies

As described above, we collect information about your use of the Signal platform using cookies. We also use some
cookies on the Signal website. If you wish to find out more about how we use cookies, please see our Cookie Policy.

Third-party websites

Our site may, from time to time, contain links to and from websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Updates to this Privacy Notice

We may update this Privacy Notice from time to time in response to changing legal, technical or business developments, so please check back frequently to see any updates or changes to our Privacy Notice. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. You can see when this Privacy Notice was last updated by checking the “last updated” date displayed at the top of this Privacy Notice.

How to contact us

If you have any questions or concerns about our use of your personal information, please contact us using the following details: [email protected]

Mail: Signal Media Limited, Data Protection Officer, 44 Featherstone St, 4th Floor, London EC1Y 8RN

Phone: +44(0) 20 3828 8200

For the purposes of this Privacy Notice, the data controller of your personal information is Signal Media Limited.