Built on the Signal AI platform, this guide covers campaign monitoring end to end: how to tell the platform what to watch, how to turn that into a live view of the campaign, and how to get it in front of the people who act on it. Set it up on day one and the rest of the campaign runs on evidence rather than anecdote. Inside the guide:
- Why entity-based search catches coverage that Boolean strings miss, including stories that never name your brand in the headline
- How the way you organise your searches decides what your dashboard can chart, and what it can't
- What a 60-second campaign read looks like: volume, sentiment, Share of Voice (SoV), and who's carrying the message
- When to automate the drumbeat and when to curate the narrative yourself
- A glossary of the measurement terms your stakeholders will ask about, so nobody guesses what net sentiment means in the Monday stand-up