In today's episode of Signal in the Noise we sit down with Doug Rubin, founding partner of Northwind Strategies and founder and CEO of Northwind Climate, providing business intelligence for the climate economy.
We cover:
- Doug's impressive 30-year career as a senior strategist advising corporate leaders, political candidates, and private companies,
- How Northwind Climate is helping companies in the sustainability space with scaling their business models,
- And a deep dive into how he's embracing data and AI to drive audience segmentation, synthetic buyer personas, personalized communications via consumer behaviors, not just demographics
For more episodes, check out the Spotify channel to listen or the YouTube channel. This transcript has been edited for length and clarity.
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Signal in the Noise is a podcast dedicated to helping today's business leaders navigate the complexities of decision-making by leveraging data and groundbreaking technology—first and foremost, artificial intelligence (AI). You can also watch the interview on our Signal AI YouTube channel here.