A layoff doesn't have a fixed reputation cost. What you say, when you say it, and where it lands all move the number, and they move it more than most comms teams expect. Using Signal AI media intelligence data across 190,000+ stories, the report shows how communication quality shaped the media response, from the reason given to the channel reached first, and maps the parts you can control against the parts you can't.
Inside the report:
- Which industries face the toughest layoff coverage
- Why cuts attributed to AI land worse than any other reason
- How the channel shapes the verdict
- The metrics comms leaders should actually be tracking before an announcement
- Five practical actions to run before your next announcement
Read the full report: