The days of 'off the record' are long gone and one quote could have such an impact on organisations. Traditional means of spending hours manually reading and deciphering each piece of coverage, then being able to react with a suitable strategy just isn't feasible. The application of AI empowers PR & Communications professionals to uncover both positive and negative quotes allowing them to proactively react with a strong strategy and truly harness the power of a quote. In this whitepaper, you will learn five ways that will give you the advantage:
- What you say and when you say it is everything
- If you mess up, own up
- United you stand, but variety is key
- If you get the opportunity to speak - make sure you use it wisely
- Set a baseline and build upon it