The C-suite is going through a shift of making decisions only on a commercial basis to a reputational basis. According to Signal AI research, 85% of business leaders prioritize it over margin when making key decisions. With business leaders focusing on reputation, Comms teams have a huge opportunity to flex their strategic muscle and demonstrate their true impact. Big challenges stand in the way however – not least making sense of the vast amount of data. But by harnessing the power of AI to highlight the driving factors of a company’s reputation, Comms teams can make more informed decisions around reputation and help the C-suite do the same. In this whitepaper, we discuss:
- the shift towards reputation-based decision making
- the role Comms teams have to play in that
- how to change the way communicators work in order to futureproof the industry
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